moment of clarity
After an in-depth Discovery phase, we were able to uncover the true essence of Hillwood and strategically position them as more than a real estate developer. They see the world differently and build in the path of progress. They develop opportunity. With this powerful brand foundation in place, Hillwood’s next chapter was ready to unfold.
solution Real estate is an industry that thrives on big, bold visuals of eye-catching properties. Embracing that strategy, we created sales tools that included photography in a number of interesting ways. Wall-to-wall photos on brochure covers. Images shot at unique angles. Graphic overlays that interact with photos. The result is an identity that brings together the company’s new brand positioning in a bold and sophisticated way.
results The new Hillwood brand has been well-received by internal audiences and customers alike. New sales brochures have been launched in the field. New sales positioning has been embraced by the Hillwood development team. And the new Hillwood story has been instrumental in clarifying the company’s purpose and growing business in the U.S. and abroad.