moment of clarity
While many construction companies have safety initiatives, they are often seen as ancillary efforts. The concept of safety for Fluor needed to be positioned as integral to the very existence of the Fluor brand. Caring for each’s others safety is not optional when working at Fluor.
solution The Fluor: Safer Together theme was created with an identity expressed through the program's badge. Simple yet colorful, the Safer Together badge is easily applied across all aspects of the Fluor environment, from uniforms and helmets to signage, posters, presentations and more. Additionally, an inspiring “Safety Pledge” was developed to articulate the company's ongoing commitment to safety.
results The Safer Together theme has been successfully launched enterprise-wide and appears across all corporate facilities and thousands of construction sites around the world. The “Safer Together” theme has been translated into multiple languages and is embraced by employees, partners and clients the world over.