moment of clarity
The reality is that FASTSIGNS offers so much more than the name implies. Sure, the company produces signs. And fast. But it can also create any type of business communications imaginable. To change perception, we developed a new tagline — More than fast. More than signs. — that strategically positioned FASTSIGNS as so much more than a sign company.
solution With the new strategic positioning in place, we overhauled the FASTSIGNS brand and applied it to variety of deliverables. In-store signage. Brochures. Direct mail. Sales tools. Then we created a B2B-focused marketing campaign that included print, radio and national TV spots.
results One year after FASTSIGNS launched this newly evolved brand campaign, measured awareness and perception increased significantly. Same center sales doubled and web visits reached an all-time high — 3.3 million visits annually.