Merger and acquisition transitions can be turbulent periods if not managed correctly. Entering a transition process without a clear sense of how to address these potential conflicts may generate additional uncertainty within both companies during an already trying period, causing unnecessary tension. Read the latest insights from Suzanne Miller regarding branding right during M&A.
Hillwood kicked off construction of the 15-story, 365,000-square-foot Victory Commons project this week. Hillwood Urban and USAA Real Estate teamed up to develop the project which includes a 1,100-space parking garage and 12,000 square feet of retail.
As the newest member of the AvreaFoster account team, Rosie Center is in charge of managing our client workload, ensuring projects are completed on task and on time, and making sure we have fun along the way. Welcome aboard, Rosie.
Our hearts are heavy as we mourn the loss of a great patriot and proud fellow Texan. Ross Perot was a great statesman and businessman who built EDS and associated companies into a powerhouse and changed the world of technology forever. We tip our hats to Mr. Perot and thank him for his drive and determination. Our thoughts are with his immediate family and his extended family at Hillwood.
As our newest Associate Creative Director, Tyler Fleming has a deep experience building brands and designing thoughtful deliverables that extend across the entire brand experience. Plus, he’s an extremely talented illustrator to boot. We’re excited to welcome Tyler to the growing AvreaFoster family.
She’s our crAFt intern from TCU who will be with us all summer long, learning the ropes and flexing her creative muscles. Welcome to the team, Chelsea.
She’s the newest addition to our growing AvreaFoster team. As one of our multitalented production designers, Taylor Camp uses her keen eye for design and mad computer skills to ensure we efficiently get projects out the door. Welcome to the family, Taylor.
When you’re trying to permanently shift how employers view and evaluate pharmaceutical benefits for their employees, you need a marketing partner savvy enough to convert every player along the supply chain. That’s why WithMe Health tapped AvreaFoster to oversee the creation of its complete brand identity, including naming it. With a bold new name and logo, visual style guide and messaging platform established, AvreaFoster is now developing a corporate website and marketing communications strategy. In the meantime, you can visit their temporary launch site.
We’re excited to welcome Melissa Haymes to the AvreaFoster family. As our newest senior account executive, Melissa brings a wealth of experience to the role, having worked on high-profile brands in healthcare, transportation and home services. Welcome to the team Melissa.
We’re proud to announce that the Phillips Foundation has selected AvreaFoster to design, write and develop the organization’s new website. A groundbreaking nonprofit organization, Phillips has created an innovative approach to philanthropic giving focused on investing in organizations that provide a positive social impact and deliver a financial return. The new site is now live and ready to explore. Visit now.
Last year, the AvreaFoster team participated in an innovative employee challenge. Wearing new Apple Watches (part of the company’s newest wellness perk), employees signed up to meet various personal and team goals for fitness and wellness achievements. The program encourages a healthy lifestyle and camaraderie among teammates. Employees who reached their goals were rewarded with prizes. A series of challenges will run throughout this year, keeping employees active and fit.
The new web experience for One Biscayne Tower is now live. Developed for real estate advisors, L&B Realty, the new website incorporates dynamic video content along with sleek design elements to help promote one of downtown Miami’s premier office towers. The team at AvreaFoster managed the entire project — from wireframes to web design to content development. Experience the site now.
AvreaFoster is proud to have created a video series for leading business process and infrastructure innovators NTT DATA. The videos showcase a few of the instances where NTT DATA’s expertise has generated outstanding results for its clients, revolutionizing their ability to deliver better, more memorable experiences. The video series is featured on the company’s website and social channels. Watch “It All Starts Here” now.
AvreaFoster recently partnered with Fluor, one of the world’s largest construction companies, to transform Fluor’s global safety initiative. AvreaFoster led a collaborative research, strategic assessment and brand development process to arrive at the theme — “Safer Together” — that reflects the company’s ongoing efforts to strengthen its preventive safety culture. Fluor launched the new Safety Together program at the company’s annual leadership team meeting and is rolling it out at offices and construction sites around the world. The campaign includes a Safety Pledge outlining the company’s renewed commitment to safety as well as an extensive Safer Together brand identity that was extended across hundreds of communication pieces.
Grand Rounds, a leading health services company, uses technology to match patients with suitable primary care physicians. To build awareness about the importance of quality care and create buzz around the company’s offering, AvreaFoster launched Grand Rounds’ newest digital tool: QualityThatCounts.com. The website features an interactive map displaying physician quality per county, giving healthcare analysts and benefits providers an at-a-glance overview of physician quality by county. To generate the map, Grand Rounds employs proprietary algorithms using clinical and background data to predict physician performance and identify PCPs who are most likely to deliver high quality care consistently. AvreaFoster and Grand Rounds collaborated to organize and structure the data in dynamic and accessible formats. Additional insight and leadership around physician quality are in development for Q3 and Q4 of 2018. Check the map out for yourself.
Hillwood, a pioneering real estate development company, approached AvreaFoster with a big challenge: rebrand their signature achievement, AllianceTexas. A 26,000-acre master-planned development in Fort Worth, Texas, AllianceTexas is a regional success story, having generated over $69 billion in economic stimulus. With a unique inland port and industrial airport, AllianceTexas serves as a major thoroughfare for commercial shipping. It’s also home to thousands of residents and an array of retail, office spaces and industrial complexes.
Petro-Hunt L.L.C., one of the nation’s largest privately held oil and gas companies, has selected AvreaFoster to redesign and redevelop the company’s website and online presence. AvreaFoster, with extensive experience in energy, technology and real estate businesses, was chosen by Petro-Hunt leadership to develop a more forward-thinking, dynamic and accessible site. The site is an important part of the company’s ongoing engagement with investors, partners, communities and both prospective and existing employees. The Dallas-based company traces its roots to the 1920s, when the legendary H.L. Hunt entered the oil and gas business in El Dorado, Arkansas. The new site is expected to launch early 2019.