If you’re like most of our B2B clients, your sales strategy includes building one-on-one relationships across a long sales cycle. It’s
Now more than ever, your website is your most important communication tool — a place for prospects to learn about your business and begin the sales journey. Use this time to update your website’s functionality and sharpen your marketing message. You can take it a step further and add new capabilities that elevate online engagement.
Shift your sales and marketing efforts online using web-based initiatives like webinars, virtual town halls and pre-recorded video
Your customers need thought leadership now more than ever. Continue to tap your internal resources to create timely, relevant content (blog posts, guides and podcasts) that addresses your customers’ pain points. It’s also a good time to audit existing content and rewrite blog posts to address the curveballs of today’s changing economy. The world is clamoring for insight to help them solve their toughest business challenges. You and your team are just the ones to deliver it.
No one knows what the coming weeks have in store. But there’s one thing for certain: business will pick up. So continue to work with
I hope you found these tips helpful. If you have specific questions about the sales and marketing challenges on your plate, please reach out to me directly at email@example.com. I’m happy to help.
Suzanne Miller is Senior Vice President of Client Relationships at AvreaFoster
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