Moment of Clarity
In the chaotic world of healthcare, Imagine Health provides companies the one thing they’ve been lacking — control over their healthcare spend. A powerful “take back control” message became the driving force behind a robust content marketing strategy and the foundation of a message platform that was extended across multiple sales personas: insurance brokers, employers and plan members.
Solution With a focused message in place, we developed a comprehensive digital sales strategy, beginning with a complete overhaul of imaginehealth.com. Multiple persona-specific sales journeys were developed that guided prospects through the buying process, complete with e-books, white papers and blog posts. A targeted ad campaign drove traffic to the company website, where prospects engaged with videos, interactive savings calculators and webinars.
Results Soon after revamping imaginehealth.com and launching multiple digital campaigns, new user website traffic increased by 120%, while site bounce rates dropped by 75%. More importantly, prospects were engaging with content, downloading guides and attending virtual events. After 30 days, our combined digital efforts reached 700 highly targeted companies and 5,000 key decision-makers 4-5 times per month, resulting in 100+ qualified sales leads.