Discovering a New Path

Proteus has developed a digital medicine breakthrough — Proteus Discover — that is revolutionizing healthcare. The company needed to organize and prioritize core sales messages, so that the Proteus story was easier to digest.

The Proteus Discover story was a complex one with detailed technical information about the world’s first Digital Medicine. The company also had multiple decision-makers along the buyer’s journey — from hospital leadership and physician audiences to nurses, patients and their families. After researching each audience and outlining their individual needs and pain points, AvreaFoster developed a comprehensive communication matrix that outlined key selling points and marketing messages. Armed with a clarified understanding of audience needs, AvreaFoster used the core messaging as the foundation for high-value communications, including pitch presentations, product brochures, training videos and the Proteus Discover website.

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