A CASE FOR CLARITY
Creating a Sense of Place
After Parmenter Realty acquired Cityplace Tower and the building underwent a multimillion-dollar reimagination, it was time to refresh the tower’s brand with new messaging and sales materials.
In the fiercely competitive Dallas commercial real estate world, Cityplace Tower represents an extraordinary office destination that offers it all — from its central location to its on-site amenities to its award-winning management. AvreaFoster positioned the tower and newly announced surrounding development as the premier commercial real estate development just north of Dallas’ CBD. Maintaining an effective position in profiling the property’s attributes is paramount in the convincing of shortlist lessees. Armed with a new position around “Right City, Right Place, Right Now,” we developed a new website, broker high-value materials, tenant experiences and advertising.
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