Understanding Your Audience

Using traditional and digital tactics to connect with meeting planners.

A national hotel brand with an independent spirit, Omni Hotels & Resorts needed to craft a story that connected with meeting planners who booked large events at their properties. AvreaFoster developed the “Omni Understands” campaign. This multimedia, multi-year campaign was built on a simple yet forward-thinking concept: that unlike those other large international brands, Omni was uniquely qualified to meet the needs of the planner thanks to their independent ownership, entrepreneurial spirit and national reach. Using a strategic mix of both traditional and digital media components, the campaign connected with audiences — resulting in a boost in sales and a 31% cumulative revenue increase over 5 years.


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