A CASE FOR CLARITY
Redirecting the Conversation
FASTSIGNS, one of the world’s leading providers of sign and graphics, engaged AvreaFoster to help shift perception from a quick-producing sign vendor to a business visibility expert.
With audiences from individuals to enterprises and an ever-expanding menu of tactical deliverables, the FASTSIGNS offering had become overwhelming and crowded. AvreaFoster re-engineered the FASTSIGNS brand platform, focusing on business audiences who were looking for a communication partner rather than a sign vendor. Beginning with the new tagline — more than fast, more than signs — the identity established FASTSIGNS as a global leader offering a full suite of communications solutions delivered by experts who manage all the details. AvreaFoster also developed a cohesive product architecture that more clearly aligned a well-organized suite of services and offerings. Measured awareness and perception increased significantly. Same center sales grew by double digits, and web visits reached an all-time high — 3.3 million visits annually.
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