A CASE FOR CLARITY
Focusing on Health at Work
AvreaFoster created a more focused vision for worker health for Concentra, the nation’s leading provider of occupational health and urgent care solutions.
Concentra needed to reclaim its focus as the leading provider of occupational health and urgent care solutions to employers and patients. AvreaFoster worked with Concentra to better define a core brand position — Health at Work — and develop more streamlined messaging and marketing tools to communicate the benefit of Concentra’s worker health solutions. We developed a more forward-thinking brand identity, engaged in workshops to prioritize core audiences, and developed messages and recruiting tools to support this crucial effort. We also created thought leadership materials, including detailed white papers, to engage business decision-makers along Concentra’s buyer’s journey. With AvreaFoster’s assistance, Concentra more confidently claimed a well-deserved leadership platform in worker health.
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