Helping a special hospital stand out from the crowd.

How does a hospital known for its wide range of specialties differentiate itself in a crowded field?

As part of the Hospital Corporation of America (HCA), the nation’s leading provider of healthcare services, Medical City offers unparalleled breadth and depth of care in North Texas. But the field is a crowded one, and the hospital must work hard to distinguish itself from the competition.

AvreaFoster helps make this happen for Medical City and Medical City Children’s Hospital through a variety of marketing materials that make a real impact. We create campaigns that are directed toward an external audience, with a specific focus on referring physicians; but we also develop internal communications that foster high employee morale and retention. No matter the deliverable, we emphasize that Medical City is home to more than 95 specialties, a fact that gives it a distinct advantage over the competition.