Creating a buzz with baby boomers.

How do you drive traffic to a travel website devoted to seniors?

AARP and Expedia asked that very question. The solution? Creating a multi-touch branding campaign that features seniors front and center along with relevant savings messages. The campaign for the AARP Travel Center powered by Expedia extended across traditional print, direct mail, out-of-home, and electronic deliverables.

After two years of this highly successful travel partnership, the AARP Travel Center had helped AARP members save more than $8 million on travel.