AvreaFoster promotes Kenny Osborne to Creative Director.

AvreaFoster is pleased to announce that Kenny Osborne has been promoted to Creative Director. Since joining the agency in 2004, Kenny has been charged with copywriting and strategic planning for many of the agency’s largest brands. His promotion will further expand his role in strategic and creative development for AvreaFoster’s growing roster of clients.

AvreaFoster develops brand positioning for Acosta.

Acosta, a leading Jacksonville, Florida based sales and marketing agency providing outsourced sales, integrated marketing, and retail merchandising services to consumer packaged goods companies, tapped AvreaFoster to develop a new brand platform for the company. The AvreaFoster team conducted extensive discovery exercises to create a messaging foundation that positions Acosta as a trusted partner drawing on unsurpassed leadership and reach to drive results for its clients and customers. AvreaFoster continues to work with Acosta to implement this new platform through a variety of deliverables, including print ads and internal communications.

Luma Vue selects AvreaFoster as Agency of Record

Luma Vue, a pioneer in LED-light technology offering innovative display and messaging panels as well as industrial lighting, has chosen AvreaFoster as its agency of record. The initial scope of work for the partnership involves brand discovery, messaging and the design and development of a new website, as well as sales collateral and packaging. Luma Vue is based in Rogers, Arkansas.

Omni Hotels and Resorts Names AvreaFoster Agency of Record
Omni Hotels and Resorts, one of the leading luxury hotel brands in North America, has selected AvreaFoster as its advertising agency of record.

Working collaboratively with the marketing team at Omni, AvreaFoster will manage marketing strategy, branding, advertising, social media, and promotional activities for the company, which includes all corporate initiatives as well as marketing projects for Omni’s 45 North American properties. AvreaFoster will lead a multi-agency team that includes Dallas-based Asher Media, who will manage traditional media placement, and New York-based Affect Strategies, who will lead new media efforts.

AvreaFoster was chosen after a multi-phased agency evaluation process that included capability presentations from several agencies.

"After reviewing the agencies in contention, it was clear that AvreaFoster’s capabilities best aligned with our current and future needs," says Tom Santora, chief marketing officer and senior vice president, sales for Omni Hotels and Resorts. "AvreaFoster will assist with big-picture strategy, drive our day-to-day advertising campaigns and help us extend our reach into digital and social media. It’s a perfect fit."

AvreaFoster will help launch a variety of marketing initiatives, including a multi-media campaign targeting meeting planners, the development of Omni’s new Mokara Hotel and Spa brand and the creation of materials for the Omni Dallas Hotel, the company’s new convention center hotel scheduled for an early 2012 opening.

Regus priority markets
Regus taps AvreaFoster to develop global campaign. AvreaFoster created an extensive global campaign for Regus, the world’s largest provider of workplace solutions. The integrated, multi-touch campaign was developed to drive inquiries in North America as well as Europe and Asia-Pacific. Deliverables include print, online, radio, out-of-home, and social media tactics such as Twitter, YouTube, and Facebook.